Should You Keep Investing in Backlinks in 2024? 

As we head towards 2024, it’s important to ask if it’s a good idea to start or continue to invest in link building?

As link building is one of the harder, and more dynamic parts of SEO (search engine optimisation) it can feel like it’s something you can bypass if it’s not as important. 

The answer, however, is yes. Link building is still going to be vital to SEO in 2024 and beyond, and let’s tell you why. 

Harness The Power of Analytics from Link Building

In the current digital environment, data and analytics are all crucial in making link building campaigns. Digital marketing agencies use tools to analyse backlink profiles and monitor keyword rankings and even track competitor performance to give insight. This information is unique to link building and allows you to make robust inferences on your industry and your business’ metrics also. 

This type of data-driven SEO is a great way to optimise your digital marketing and will continue to be useful long past 2024. 

Quality Links Never Go Out of Style

Even though link building is still important, search engines have upgraded their algorithms to really crack down on spammy links, and this means that if you want your links to be useful in the future, you should focus entirely on high quality links that are made to last. By rejecting the easier to make spammy links that are low quality and can be made in bulk, you’re also committing to the future of your link portfolio. 

Holistic SEO Needs Link Building

Link building has a very important place within the wide umbrella that is SEO. By taking a holistic approach you can make sure content is at the forefront, and content is a huge part of link building. So by engaging in something like link building, you’re handing a certain amount of content your brand needs to succeed, and will help in meeting your audience’s needs.

Help Make Organic Ranking

Many people don’t move past the first page of search results on Google. This is just a fact. But because people trust Google to present great websites, they don’t need to. So its your job to make it to that first page and the only way to do this is over time, with a lot of hard work…and you guessed it, link building! This isn’t likely to change anytime soon, so consider link building as your way to the first page of Google!

Better Brand Authority Matters

Link building is the main way that Google judges if your website is legitimate and to be trusted, or not. This hasn’t changed as of now and is known to be such a great metre for brand authority that Google isn’t likely to change it. Basically, by making links and linking them to high quality websites, you’re telling Google that you’re just as trustworthy as the website you’re linking to, and if Google likes the quality of the content on the page, it trusts this and uses it to decide how important in your industry your brand is.  

AI Isn’t There Yet

As we head to 2024, the question on everyone’s lips is ‘will AI make link building unnecessary?’ Currently, and for the foreseeable future, the answer is no. Not only does Google dislike AI generated content, it also requires links to be made by real people and has contingencies in place to prevent non-human written content and spammy link building practices. 

Brand Building Won’t Go Away

The more people that hear of your business, the better it is for your brand. Due to the nature of link building, it can get you a lot of visibility in a short amount of time, and due to the importance of brand building for business growth in general, it’s important to not let link building go entirely, or you’ll miss out on the benefits it carries along with it. 

In 2024 Choose Perfect Link Building

When you want link building that is designed to last to 2024 and beyond, the word you’re looking for is ‘future proof’, and there’s one agency that specialises in this. Perfect Link Building is a SEO Agency that prioritises making you a robust link building campaign that is designed to last you not just one year, but many.

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