Social media has become part and parcel of our lives today, offering a vital platform for businesses to market their products effectively. One of the critical requirements in a social media marketing strategy is the use of appropriate tools. From helping with post-scheduling to performing analytics, these tools make it easier for businesses to manage their social media accounts efficiently. To further enhance your social media presence, especially on platforms like Instagram, considering services like buying Instagram followers can be a strategic move. Such services aim to increase your visibility, followers, and likes, thereby amplifying your overall social media impact. This post has reviewed the best social media tools every company should have, highlighting the importance of both organic strategies and supplementary services to achieve comprehensive social media success.
Top 5 Best Social Media Management Tools
After much research, we are convinced that these are the top five tools businesses should have for managing their social media marketing accounts.
Sprout Social
Sprout Social makes it to our top list of the best social media management tools because it enables businesses to manage all their tasks under one roof including social media approval workflows. It is rich in features and has strong capabilities. While its price is higher, starting from $249 per month, it is worth the money.
Sprout Social features.
Pros
- Scheduling and managing posts
- Unmatched analytics and reporting
- Review management
- Centralized social media inbox
- Free 30 days trial period
Cons
- No free plan
- The price is on the higher side
With its wide range of scheduling and analytics tools, Sprout Social is the best social media management tool. The tool has a unified inbox that enables you to respond to your messages from one place. With its full-featured dashboard, Sprout Social will show you the performance of both your paid and organic posts. This can help you decide when to post content for the best results.
HootSuite
Another tool with various social media analysis tools is Hootsuite. From post-scheduling to team productivity reporting, it has the features you need to manage social media accounts.
The tool will provide social media insights into when your audience is most active so your posts can receive the highest engagement. It also enables you to view your stats from one place. With its plans starting from $99 per month, you can avoid common issues with social media marketing plans.
Pros
- It has a free plan
- Works for 20+ social media networks
- A 30-day free trial period
Cons
- Some essential tools are only available in higher packages
- Minimal tools in the free plan
Some of the critical tools of Hootsuite include unlimited auto-scheduling, publishing calendar, and social inbox. You can often fill Instagram content calendars and write captions using the tool. With its idea generator feature, It will brainstorm for your posts to write, saving you the headache.
Hubspot
While it’s famous as a customer relations tool, Hubspot also has a social media management tool. With its social media scheduler, you can manage all your campaigns from one location, from scheduling your social media posts and even managing your live videos.
Pros
- It has a free plan
- Wide partner network
- Enables monitoring of brand visuals and mentions
- Clean and intuitive user interface
Cons
- Paid plans are expensive
- Limited tools on free feature
With great analytics tools, Hubspot enables you to monitor the performance of your social media posts easily.
Sprinklr
While its price is higher, Spinklr has excellent capabilities to help social media users stay organized. Users of the tool can post to different social media sites from one place. The tool has a unified social media inbox, so you can receive all your messages in one place.
Pros
- Enable users to moderate posts before they go live
- Easy to create online communities
- Enables referrals from current customers
- In-depth analytics
Cons
- A bit expensive, starting from $299 per month
Splinkr has a great social media listening tool that uses AI to enable you to listen to brand mentions to avoid controversies. You can use the tool to monitor keywords, hashtags, phrases, and more.
Social Pilot
If you are just starting with a social media management tool, Social Pilot is a good choice as it’s easy to use. It has great features like content scheduling, URL shortening, bulk scheduling, publishing, and in-depth analytics. It integrated well with social media sites like Facebook, YouTube, and Instagram.
Pros
- A centralized platform for managing top social media site accounts
- Clean and easy-to-use platform
- Affordable, with prices starting from $30
- Fast scheduling of content
Cons
- Doesn’t integrate with many third-party apps
From post performances to audience insight, Social Pilot provides reports to enhance your social media strategy.
Social Pilot features.
Final Thoughts
With the right social media management time, you can save a lot of time, money, and effort you would otherwise have spent managing your social media accounts. You can be assured of excellent results with one of the above social media management tools.
